ADIDAS CHAMPIONS CUP2027 · Marketing plan
One plan across three channels: a new website, a season-long Instagram calendar and a coordinated email + SMS sequence, all built around the same message and leading clubs to one action: register on GotSport.
Every piece (web, posts, emails and texts) repeats the same five ideas, so clubs and families hear one clear promise.
Every game at the Tournament Sportsplex of Tampa Bay, the best complex in the area.
Top level facilities and fields for every division.
Vendors, families and a real trophy stage: not just a tournament.
Organized schedules, referees and on-site staff all weekend.
The best teams in Florida competing for the title.
The site was rebuilt for 2027 and is live now at adidaschampionscup.com: built for phones, faster, open to Google and focused on the one thing that matters, getting teams to register.
| Before | Now | |
|---|---|---|
| Page weight on desktop | 6.5 MB | 2.4 MB |
| Page weight on a phone | 6.6 MB | 1.5 MB |
| Time to see the page on a phone (4G) | ~7.4 s | ~4.7 s |
The account restarts with a full calendar from October to the tournament weekend and the recap after it: real photos from 2026 showing many different clubs, a consistent black-and-white look with the crest, and every post pointing to registration.
Season opener, one complex with top level fields, a 360° weekend, countdown and last call before registration closes.
Unseen photos from the 2026 edition; clubs are invited to tag themselves.
Reasons for coaches and directors: top level fields, one complex, a 360° experience, Florida's best teams and professional management.
Dedicated posts to bring more girls teams (U10–U19) to Tampa.
"Welcome" posts as clubs register, which builds momentum and social proof.
Daily coverage, live stories, champions and the recap reel.
| Phase | When | Focus |
|---|---|---|
| Launch | Oct – Nov | Tampa, here we go · Relive 2026 · Why the Champions Cup · Calling all girls teams · A weekend at the Champions Cup |
| Experience | Dec | Featured 2026 moments from families · Tampa in March · Holidays and New Year |
| Clubs are in | Jan | Welcome posts for registered clubs · For coaches · Professional management · Parents' guide |
| Last call | Feb | Registration deadline countdown · Schedule is out · Lineup complete · One week to Tampa |
| Tournament | Mar 5–7 | Day 1, Day 2 and Finals coverage · Live stories from the trophy stage |
| Recap | Mar 8–18 | Champions and runners-up · Featured family moments · Recap reel · Thank you |
The tournament lists (the Miami-Dade club database and the tournament contacts) were cleaned (duplicates and repeated bounces removed) and receive one sequence until registration closes. Each email brings new information, one photo-led story and one button: register on GotSport.
| When | Emails | SMS |
|---|---|---|
| Nov | Registration is open · Relive 2026 · 5 reasons coaches choose the Champions Cup · Girls teams: your stage in Tampa | Registration is open |
| Dec | Not just a tournament: a full weekend in Tampa · The clubs that played in 2026 · Where you will play | Play the best teams in Florida |
| Jan | Save the date · Play against the best teams in Florida · U10–U12: 7v7 and 9v9 · U13–U19: 11v11 · 2 weeks left | One month left · 2 weeks left |
| Feb | What your weekend in Tampa looks like · 1 week left · Last call (48 hours) · Registration closes today | 1 week left · Last day |
Weekly rhythm until December, then twice a week in the final stretch. No sends during the holidays. The registration deadline (mid-February) is confirmed with the organization before the final reminders.
Google Analytics 4: visits, traffic sources and every click on "Register" (register_click, by button). Google Search Console: searches and clicks from Google.
Opens and clicks per send; unsubscribes and bounces to keep the list clean.
Reach, saves, shares and new followers per post; tags from clubs and families.
Weekly count of registered teams by division, shared by the organization.
Each month, more of what brings registrations and less of what does not.
A short summary of all channels, every week.